THE ORDINARY’s parent company, DECIEM, was founded in 2013 by “the beauty world’s most exciting disrupter,” Brandon Truaxe. Angered by what he perceived as the beauty industry’s lack of passion and transparency, he pledged to set new standards by manifesting his vision of integrity - whether selecting ingredients, developing formulas, or designing packaging - into a new company.
His cosmetics and skincare babies (the companies THE ORDINARY and NIOD) have since been heralded as “the most thrilling thing to happen to skincare!” By remaining committed to transparency and skincare science, their products follow principles of pure quality, sensible pricing and respect for the earth’s resources. All their shipping is carbon neutral. They do not do animal testing and are certified vegan. In fact, they are so dedicated to our furry friends, that our pets are warmly welcomed to shop with us at stand-alone stores and even visit their workplaces!
At THE ORDINARY
The range of skincare products is exceptionally comprehensive: multi-oxidant serums, toners, cleansers, exfoliants, moisturizers, face oils and masques, anti-aging formulas and foundations. No skincare need is overlooked: There are specific formulations for body care, hair and scalp, lashes and brows, and lip care.
Toronto YORKVILLE
1240 Bay St. Unit 113
647 558-0607
